Bajofondo

OVERVIEW

Bajofondo is a sustainable café in Lobitos, Peru, a secluded surf town with overlooked history. I created a brand identity using postcard-inspired photography and distinctive landmarks to showcase the town's diverse attractions beyond its waves.

YEAR

2022

ROLE

BRAND DESIGNER
PACKAGING DESIGNER

Various sticker designs against a landscape background
Image of 3 pixelated flat icons

The visual style captures iconic landmarks while radiating a relaxed, laid‑back atmosphere, creating an idyllic space for tourists and locals.

Image of multiple pixelated flat icons
The word "H23" pixelated

Bajofondo

OVERVIEW

Bajofondo is a sustainable café in Lobitos, Peru, a secluded surf town with overlooked history. I created a brand identity using postcard-inspired photography and distinctive landmarks to showcase the town's diverse attractions beyond its waves.

YEAR

2022

ROLE

BRAND DESIGNER
PACKAGING DESIGNER

Various sticker designs against a landscape background
Image of 3 pixelated flat icons

The visual style captures iconic landmarks while radiating a relaxed, laid‑back atmosphere, creating an idyllic space for tourists and locals.

Image of multiple pixelated flat icons
The word "H23" pixelated

Bajofondo

OVERVIEW

Bajofondo is a sustainable café in Lobitos, Peru, a secluded surf town with overlooked history. I created a brand identity using postcard-inspired photography and distinctive landmarks to showcase the town's diverse attractions beyond its waves.

YEAR

2022

ROLE

BRAND DESIGNER
PACKAGING DESIGNER

Various sticker designs against a landscape background
Image of 3 pixelated flat icons

The visual style captures iconic landmarks while radiating a relaxed, laid‑back atmosphere, creating an idyllic space for tourists and locals.

Image of multiple pixelated flat icons
The word "H23" pixelated